Showing posts with label Social Media Optimization. Show all posts
Showing posts with label Social Media Optimization. Show all posts

Thursday, September 20, 2012

How to Effectively Use LinkedIn SlideShare for SEO to Boost-Up Website Traffic


5 Effective SEO Strategies to Market Website in LinkedIn SlideShare to Boost-Up Traffic 


LinkedIn SlideShare can be a very powerful marketing tool, but only if you know how to use it. While some see it as a fast library of videos, presentations, and all other types of content people know and use, others see it as a huge community, indexed byGoogle, where plenty of people from journalists to high executives come to pick upinformation, as well as opportunities. In case you are new to this, here are some clever ways to take advantage of LinkedIn SlideShare.

1)     Using SEO to your advantage

Search Engine Optimization is a very powerful tool in the hands of those that know how to make use of it. However, one of the major concerns related to how SEO content is reflected by search engines is about the fact that some pages are stuck to page one of search results, while others have no means to overcome the burden of lagging behind, only because they arrived later to the scene. With SlideShare, you can kiss these worries goodbye, as highly optimized, freshly updated content has more chances of being deemed relevant to search queries.
LinkedIn and Slideshare Logo

2)     Getting visitors

Getting visitors is much easier on SlideShare than on other communities. Because visitors of this huge community have very specific interest, you can get in touch with them through your content, and have them follow you more than you would succeed on other platforms, such as Twitter or Facebook.

3)     Using the power of information

Information is a pricey commodity in the virtual world, as people tend to believe the news and updates developed and delivered by known companies and organizations are less worthy of their trust than what they can find from independent third parties. This is where SlideShare comes into place, as here the information is most and foremost produced by people for people. If you succeed in providing your users with content that is free of bias, you will manage to get your message through.

4)     Creating distribution channels

Sticking to the official page is not enough to gain success on SlideShare. In order to secure a piece of the market for yourself, you will have to broaden your horizons. Think about having all the people involved in promoting the service or product you intend tosell becoming all new distribution channels. As any other cloud social network, SlideShare’s power comes from the number of people that see a certain ad, a certain presentation, or a certain teaser. By having all your employees or associates spread the word, you will have more chances of becoming successful.

5)     Becoming a brand

There is another possibility you can use when you are on SlideShare. By creating enticing, exciting content and driving people towards your presentations, you will be able to develop a personal brand. It is not unusual for companies and even individuals to become a brand, once they have enough people to support them in what they do.SlideShare can be your tool for personalizing your brand, if you put enough effort into it.


Author Bio: - The above content and topic was provided by Russel Browne from Exams Key, who provides comprehensive and cost effective VCP Certification Preparation material. Let’s take benefit of Exams key Windows 7 Certification Preparation training material and clear your IT certification.

Monday, September 17, 2012

Top Five (5) Proven, Powerful & Effective Website Link Building SEO Strategies


SEO is the process that enhances the visibility of a website or web pages in the search results of popular search engines such as Google, Bing, and Yahoo etc. The work ofSEO link building is to link your website to some other websites and get other pertinent website that can link back your website. It is very necessary to improve ranking of your website in the search results of popular search engines. With the help of some link building strategies you can spread word around the web and try to offer things of your website online. This will help you to increase rank of your website for the target keywords. Here are five Proved and Powerful SEO Link Building Strategies that may result in increasing rank of your website in the search results of popular Search Engines.


SEO Link Building Strategies


1)  Create Unique and Original Content: 

A killer content is a web copy or article that is very informative, interesting, and instructive. It is capable of attracting new visitors to your website by providing interesting material to your visitors. It will ultimately influence people to link your content as high quality content is worth enough to link for a wise visitor.

2)  Make list of resource for your Website Niche or Category: 

It is a very powerful strategy of link building as it capable of improving your website ranking to a great extent. For an instance, if your category is internet marketing then you can create an informative list of best blogs in internet marketing. Moreover, you can write a short description or review regarding each blog in the list. This can result in building powerful links of your website or blog to other popular blogs that ultimately increase your rankings in the search results. 

3)  Create User-Friendly Blogs/Websites: 

Making an interesting blog is a key towards any online business. However, don’t just make a blog and fill it with some useless posts. Add contents that are worthy enough to generate huge traffic in your blog. You can now connect this blog to your main blog for the purpose of link building. It is a very efficient strategy of link building as it can generate traffic to both blogs. However, this strategy may take some time, but, it would be very effective one to improve your rankings in the search results. 

4)  Social Bookmarking Submission:

It is not the exact technique of creating SEO backlinks for your website. However, the only thing you must focus is on backlinks, no matter from where they come from. Social bookmarking can brings new visitors to your website as anyone can click on your bookmarked post if they find interesting to do so. Thus, you can make use of social bookmarking strategy for building strong SEO link building for your website. 

5)  Article Marketing and Submission: 

You can do article marketing by submitting high quality articles to some article directories or any other website. This is known as the best method of SEO link for any website. You just have to spend your time in making high quality and informative articles for promotion of your website. 

Conclusion: SEO link building is an important tool that can improve your website ranking to a great extent. You can make use of powerful SEO link building strategies to improve ranking of your website. 


Author Bio: - The above content and topic was provided by John S Lam from Pass Certification. Who provides 100% guaranteed success in CCVP Certification Preparation exam. Take benefit of CISSP Certification Preparation Exams material and get guaranteed success. Check out free demo of all certifications Exam.

Source :-techglobex

Add Captured Photos Location On Facebook Maps


Now Facebook users can Add Captured Photos Location On Facebook Maps to let others know from where they have taken that particular photo. Facebook is now offering Map optimization to let users share their captured photos location via Facebook Maps with their friends and families. Adding captured photos on Facebook Map is a best way to show where you’ve been and what you're doing in your life. If you have already added and shared geographical data to images as you uploaded them via cell phone or desktop, they should already show on your Facebook Map page. If not, you can manually add Photos on your Facebook Map by following simple stepsbelow.




How to Add Captured Photos Location On Facebook Maps:
  • To Edit or Manage your Facebook Map, click on the "map box" on your Facebook Timeline favorites section.
  • If you can't see a "map" box here, hit the down arrow to the right of the boxes to see the hidden boxes.
  • Now click "Add Photos to Map" on the top right hand side of the maps screen.
  • You'll now see your uploaded photos in a film strip-style display at the top of your map page.
  • Clicking an image will give you a "Where was this?" text box.
  • Start typing the location and you can select the correct one from the list that appears.
  • When you've finished adding a location to the pics you want to geotag, click "Done Adding" to return to your normal map view.
  • You can also add in a location when you're viewing a photo.
  • Simply click "Add location" and start typing in the box. Select your location from the choices that appear.
  • Once you've added locations to images, back in your map page you'll see new pin markers.
  • If you click on the markers, you'll see the relevant image.
Source :-techglobex

Search Engine Marketing VS. Social Media Marketing - Effectiveness Comparison



Search Engine Marketing VS. Social Media Marketing (An Effective Strategy Comparison) 

Today we will discuss Why and How Search Engine Marketing and Social Media Marketing strategies are important and which strategy is more powerful as compare to each other SEM or SMM?. If someone is doing any kind of onlinebusiness, there is no doubt that you will have to face heavy competition in the internet, it would be a challenging task for you to promote your product or business in the internet with heavy competition, you can see that millions of people are surfing internet every day and use many online services. It is very common for an internet marketer to promote his business actively in the internet and he always must be updated and provide latest and true information to their clients or customers then he can sustain in the online marketing. He must promote his business online with latest and good strategies.



There are two ways to promote a business online one is Search engine Marketingand another one is Social Media Marketing. Both are good and effective ways to promote a business online. There is a latest strategy that is creating more and more of buzz within the online marketing field which is called "social media marketing". In this source marketer needs to take help of social media sites and there are so many social media sites available in the internet. Before this new strategy “social media marketing” was begun in the market, an effective and initial method was used for promoting businesses online is "search engine marketing", In this method marketer used to take help of search engines to promote any business on internet.

Search Engine Marketing (SEM)
  • Generally customers search in the internet for a particular product or any service in when they need of that particular product or they have internet on that particular product. Generally internet users search about any product based on a particular search phrase in the search engines, an internet marketer can easily know the purpose of the customer and this really helps in understanding and identifying the relevant keywords and according to keyword popularity internet marketers creates strategies to promote the business.
  • When an internet user searches for any particular information or any product or service, search engines provide most relevant web results to the query on the top of the SERP means search engine results pages. Relevancy does matter in this way. Generally search engines show most relevant website on top of the search result pages. Most of the internet users focus on the top results which come on top search engine results page.
Social Media Marketing (SMM)
  • Social media is the platform which enables the direct communication with the customers, users, and companies about the particular product or services. Social Media Marketer needs to maintain the credibility of his users in the social networking websites. 
  • This is one of the best tools to know and understand the customer opinions as well as customer’s feedback, and also to keep in touch with the customers.
  • In this source, it is very simple and easy to gain a negative brand image. For example, unfortunately if a person already had poor experience with any particular product or services with any particular organization, he can easily express and share his opinion, feedback with all other group members in a negative tone. This can be very harmful for any particular business. 

Summary: This article is all about the comparison between Search Engine Marketing and Social Media Marketing. There are so many differences between both strategies but you the only way to get most of from these two marketing strategies is to prepare your plan according to your website business, product or services.

Author Bio: - The above content and topic was provided by Annie Hintsala from Aslam&Co. If you are looking for a for accountancy firms UK Services assistance? Let's take benefit of Aslam&Co Bank Account & Merchant Services UK  for your businessand get rid of all business problems.

Source :-techglobex